A well-defined regulatory context

CranMax® is an innovative ingredient with a strong and well-defined background.
CranMax® status is perfectly up to date and adapted to local regulations.

CranMax®, a food grade ingredient

CranMax® gets the GRAS status (Generally recognized as safe by experts).

The use of CranMax® in dietary supplements is authorized in European countries.

Moreover, the use of CranMax® in foods is also authorized in European countries.

CranMax®, a health claim authorization in progress

CranMax® is a candidate to receive a European proprietary health claim authorization from the EFSA (European Food Safety Agency) by affirming that CranMax® “helps to reduce the occurrence of urinary tract infections in women experiencing recurrent UTIs”.

Consumer-friendly labelling

In the United-States and in Europe, CranMax® can be labelled as a “cranberry extract, guar gum, sunflower lecithin”.

If you have any questions on the regulatory constraints related to the use of CranMax®, please feel free to contact us, a regulatory team will inform you.